TryIts Campaign

Anythink is a non-traditional library and when the collections department began gathering a wide range of items beyond books, movies and cds for patrons to check out, we needed a brand umbrella for marketing. I created the TryIts logo and applied it to materials including bookmarks, check-out mats, shelf signs, and social posts.

Process included

• concepting
• art direction, design and production
• collaboration with writer and collections development

Deliverables included

• logo and brand aesthetic
• shelf signs
• bookmarks
• social graphics
• in branch display elements
• digital marketing signs